在米蘭從5月1日起開始正在舉辦世界博覽會，因為swatch是活動的官方計時器贊助商所以也有推出紀念的錶款。目前這些錶款在swatch義大利的官方網路上可以直接購買。一共有三款。
首先我們看到這次米蘭世博的概念logo，用了圓圈跟線條等多重顏色。
官方計時器正式揭幕前。
swatch官方網頁的倒數計時器開幕紀錄。
http://www.swatch.com/en/swatch-tv/4106670069001
接下來我們來看這三款紀念錶，這款expo guest 編號：SUOK111N。建議售價63euro，new gent laquered款式，上下錶帶都有搭配的設計。
第二款EXPO Colo-Net，編號：SUOK111K，一樣用New gent Laquered系列。可以看到搭配的錶帶更花俏。建議售價也是63 euro。
第三款Expo Bianco，編號：GW151N，是gent款式，建議售價47euro。
在POP-UP store還有用四款Mediterranean Dolic Vita系列的洋蔥、沙丁魚、蕃茄以及維他命組裝的木盒四件組，限量500套。
http://www.swatch.com/en/local-events/expo-milano-2015
EXPO Milano 2015
Official Watch & Timekeeper
Swatch’s sponsorship with Expo Milano 2015 centres on the key theme of the exhibition – the importance of nourishment, both physical and cultural, for the planet’s well-being: a theme of global importance which is entirely in the spirit of the Swiss brand. A forward-looking sponsorship that confirms the ideal, concrete integration of the flavors of Expo Milano 2015 with the know-how behind Swatch innovation and design, in the common hope of bringing added energy, value and a pinch of irony to life.
51 days to go before EXPO Milano 2015 Swatch opened the official countdown as Official Watch & TimeKeeper of the World Expo. The event has take place in coincides with the symbolic number 51, the number of components in its movement. The countdown began at 18:30 on March 11, launched by Swatch Creative Director Carlo Giordanetti, Swatch Group Italy Country Manager Laura Burdese, Giuseppe Sala, Commissioner of the Government of Italy for Expo Milano 2015, and a very special celebrity patroness, Filippa Lagerbäck, known for her interest in ecology, wellness and a proper diet.
Feeding the Planet, Energy for Life
Swatch & Expo Milano 2015
The evening event in Milan brilliantly confirmed the ideal, concrete combination of the flavors of Expo Milano 2015, focusing on the theme “Feeding the Planet, Energy for Life”, and the know-how behind Swatch innovation and design, sharing the inspiration of adding energy, meaning and fun to our lives.
During the event Swatch presented a sneak preview of the Mediterranean Dolce Vita collection, four watches inspired by the theme of food and the pleasures of fine dining.
On the first of May Swatch will also launch its exclusive models for Expo Milano 2015 in Italy.
Swatch will be present at Expo Milano 2015 with an original Pop-Up Store right across from the Chinese Pavilion.
Shop EXPerinece Pop Up Store
Swatch, the world’s best-known watch brand, will also be at Expo Milano 2015 with an innovative, original “Swatch EXPerience” Store: the allegory of a merry-go-round recalls the brand’s playful character and offers a fun attraction for children of all ages. There are also three great expressions of “street food”: a Sicilian cart serving up the Mediterranean Dolce Vita collection, a hot dog cart selling urban Irony watches, and a colorful ice cream truck offering Flik Flaks in all flavors.
The Mediterranean Dolce Vita collection, includes four watches – Tomatella, Onione, Vitamine Boost, and Sardina – which Swatch dedicates to the pillars of the Mediterranean diet, underlining how good food can be both healthful and enjoyable. The four styles are also available in a special “food package” in a limited edition of 500, available exclusively at the “Swatch EXPerience” Store.
1040702更新資料，兩款建議售價70euro，gent 50euro。米蘭可以買到。
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